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Use Search Performance
Analyze Google Search Console queries, pages, clicks, and average position in Cascade. Filter by date and metric to find SEO improvements.
Author: Cascade
Use Search Performance to view clicks, impressions, and search positions for Google Search queries and pages in Cascade. This helps you understand how ads and organic search overlap and complement each other. Open Detailed Analysis > Web Report in the left menu, then select Search Performance from the analysis method cards.
Prerequisites
Site Analysis is available on all plans.
All roles, including Guest, can view it. Owners, Admins, and Editors can use AI Report.
Connect Google Search Console to display the Search Performance card in Site Analysis. Connect it from Settings > Integrations.
Available metrics
Metric | Details |
|---|---|
Total Clicks | The number of clicks to your site from Google Search results. |
Total Impressions | The number of times a page appears in Google Search results. |
Avg. CTR | Clicks ÷ impressions. |
Avg. Position | The average position in Google Search results. A lower number means a higher ranking. |
View the table by query, page, country, or device. Switch the breakdown using the heading at the upper left of the table.
Steps
1. Select a date range
The default is Last 14 Days. You can select Last 7 Days, Last 28 Days, Last Month, Custom, and other ranges.
2. Set the search type and filters
Button | Details |
|---|---|
Search Type | Web, Images, Videos, News, Discover, and Google News. |
Filter | Country (Japan, United States, United Kingdom, Canada, Italy, Spain, Australia, Brazil, Germany, Turkey, Mexico, and South Africa) and device (Desktop, Mobile, and Tablet). |
Query contains / Query doesn't contain | Use the input field above the table to filter by query text. In the page breakdown, the options become Page contains and Page doesn't contain. |
3. Switch the breakdown
Switch between Query, Page, Country, and Device at the upper left of the table. Click a column heading to sort, and use Rows per page at the upper right to change the number of rows shown.
4. Compare trends in the chart
Select Show in Chart for a table row to overlay its trend on the chart above. You can select up to 5 rows.
Click a KPI card to change the metric shown in the chart.
The chart displays Total, Filtered total, and a breakdown of the selected rows.
5. Generate a summary and action items with AI Report
Click AI Report at the upper right to open AI Report. Click Generate to create an AI summary. Each generation uses 1 AI credit. Period Summary and Next Steps appear. Use Copy All to copy the full text. Click Analyze further with Cascade AI to pass the content to Cascade AI and ask follow-up questions.
6. Save the report
Click Save New at the upper right to name and save your settings. Open saved reports from the Site Analysis list.
Troubleshooting
Symptom | Cause | Solution |
|---|---|---|
The Search Performance card does not appear in Site Analysis. | Google Search Console is not connected. | Connect Google Search Console under Settings > Integrations. |
The message "You can display up to 5 items in the chart" appears. | You selected a 6th row. | Deselect another row before selecting this one. |
The message "Select rows from the table and click a KPI card to display the graph" appears. | No rows are selected for the chart. | Select Show in Chart in the table. |
AI Report does not appear. | You are viewing the page as a Viewer or Guest. | Ask an Owner, Admin, or Editor to use it. |
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