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Traffic Channel Analysis
Compare sessions, share, orders, and CVR by traffic source to your ecommerce store. See which channels drive purchases to help prioritize your efforts.
Author: Cascade
Use Traffic Channel Analysis to break down traffic to your ecommerce store by channels such as Search, Ad, and Social Media and see the relationship between visits and orders. It gives you data to identify the channels that lead to purchases. Open it from EC > Sales in the left menu.
Prerequisites
Available on the Business plan. Owners, Admins, Editors, and Viewers can view it.
Supported stores are Shopify, Shopline, Colorme Shop, and BASE. Channel classifications use the values retrieved from each store as is.
Available metrics
KPI
Metric | Description |
|---|---|
Total Sessions | The total number of visit sessions across all channels. Each site visit counts as 1 session. |
Total Orders | The total number of orders from all channels. |
Both show the change compared with the previous period of the same length.
Channel chart and table
The top 5 channels by sessions appear in a horizontal bar chart. The table below shows detailed metrics.
Column | Description |
|---|---|
Channel | The source of user traffic, classified as search, social media, and other channels. |
Sessions | The number of site visits through that channel. |
Share | The channel's share of all sessions. |
Orders | The number of orders through that channel. |
CVR | The percentage of sessions that result in completed orders. |
The table shows 5 rows per page.
Steps
1. Open EC > Sales and select your store's tab
The Traffic Channel Analysis card is on the Sales page, which summarizes metrics for the entire store.
2. Select a date range
Use the date selector in the upper right to change the period to analyze.
3. Compare channel volume and efficiency
Compare channel volume in the chart and check CVR in the table. Channels with many sessions but a low CVR may warrant a review of traffic quality or the landing page.
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