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Bundle Purchase Ranking (frequently bought together)
Compare product pairs by bundle purchases, co-purchase rate, and association strength to plan cross-sell recommendations, bundles, and pricing.
Author: Cascade
Use Bundle Purchase Ranking (frequently bought together) to see which products are purchased together in the same order. Use this information to choose cross-sell recommendations and plan product bundles. Open EC > Items from the left menu.
Available metrics
Column | Details |
|---|---|
Product A | The starting product in the pair. The analysis shows how likely buyers of this product are to also purchase Product B. |
Product B | The product purchased together with Product A. |
Bundle Purchases | The number of times Product A and Product B appear in the same order. |
Co-Purchase Rate (All) | The proportion of all orders in which this product pair is purchased together (co-purchases ÷ total orders). |
Co-Purchase Rate (Product A Buyers) | The proportion of Product A buyers who also purchase Product B at the same time (co-purchases ÷ Product A purchases). |
Association Strength | A value above 1.0 indicates a strong association. Higher values suggest greater potential for bundle sales (Co-Purchase Rate (All) ÷ (Product A purchase rate × Product B purchase rate)). |
The table is sorted by association strength from highest to lowest, with medals for the top 3 pairs. It shows 10 rows per page and includes up to the top 100 pairs for the selected period.
Prerequisites
This feature is available on the Business plan. Owners, Admins, Editors, and Viewers can view it.
Connect an EC store under Settings > Integrations.
Amazon Sales, Rakuten Ichiba, and Yahoo! Shopping retain order line items for only the last 90 days. Data is displayed only when the selected period, including the previous period, falls within the last 90 days.
Steps
1. Open EC > Items and select the store tab
The Bundle Purchase Ranking card is on the Items page, which summarizes performance by product.
2. Select a date range
Use the date selector at the upper right to change the range for the analysis.
3. Review the top combinations
Look for candidates for recommendations or bundle sales among combinations with high association strength. To prioritize purchase counts, sort by the Bundle Purchases column heading.
4. Filter combinations for specific products
Use Filter above the table to filter by Product A and Product B.
5. Generate an analysis summary
Click Generate Analysis Summary to have the AI summarize the displayed data. Use the generated content as a reference for your decisions.
Notes
If you use Shopify Exclusion Settings, products in excluded collections are left out of the combination calculations.
If the message "[X] cannot be displayed for this period" appears, select a date range that falls within the last 90 days, including the previous period.
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