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About Segment Report
Learn to use Segment Report to break down ad results by device, gender, age, region, day of week, and time of day to find top-performing segments.
Author: Cascade
Segment Report lets you break down ad performance by device, gender, age, region, day of the week, and time of day. The Day × Hour heatmap helps you find efficient times to run ads. Open Detailed Analysis > Ad Report in the left menu, then select Segment Report from the analysis method cards.
Prerequisites
Ad Analysis is available on the Business plan.
All roles, including Guests, can view the report.
Connect at least 1 ad platform. Supported ad platforms vary by dimension.
Breakdown dimensions and supported ad platforms
Dimension | Supported ad platforms |
|---|---|
By Device | Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, Yahoo! Search Ads, Yahoo! Display Ads, Microsoft Ads, Pinterest Ads |
Gender | Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, X Ads, Yahoo! Display Ads, Microsoft Ads, SmartNews Ads, Pinterest Ads |
Age | Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, X Ads, Yahoo! Display Ads, SmartNews Ads, Pinterest Ads |
Region | Google Ads, Meta Ads, TikTok Ads, Yahoo! Search Ads, Yahoo! Display Ads, Microsoft Ads, SmartNews Ads, Pinterest Ads |
By Day of Week | Ad platforms with daily performance data |
By Hour (0–23) | Google Ads, Meta Ads, TikTok Ads, Yahoo! Search Ads, Yahoo! Display Ads, Microsoft Ads, OpenAI Ads, SmartNews Ads |
Day × Hour | Google Ads, TikTok Ads |
Unsupported ad platforms are excluded from calculations for that dimension. Their names appear above the chart in the message "The following ad platforms are not included in the chart because they do not support ...: [X]."
Available metrics
Select metrics from the 5 dropdowns above each dimension's chart. The first metric is the primary metric, and the second is overlaid as a secondary metric.
Impressions, CPM
CTR, Clicks, CPC
Conversions, Conversion Rate, CV Value
Cost per Conversion, ROAS, ACoS
Cost
The Day × Hour heatmap displays only 1 metric. Darker colors indicate time slots with higher values.
Steps
1. Select a date range and filters
At the top of the screen, set the date range, Status (Active, Paused, or Ended), Media, and Campaign. Selected ad platforms appear under Target platform on each chart.
2. View charts by dimension
By Device, Gender, Age, and Region show daily trends as line charts. Trends are available for Google Ads, TikTok Ads, X Ads, Yahoo! Search Ads, and Yahoo! Display Ads.
Trend lines show only the top 8 segments by the selected metric.
Region shows the top 5 regions by default. Use Regions to display to change the selection.
By Day of Week and By Hour do not have trend charts.
3. Save the report
Click Save New in the upper right to save the report settings with a name. Use Save to update an existing report. You can open saved reports from the Ad Analysis list.
Troubleshooting
Issue | Cause | Solution |
|---|---|---|
The message "The following ad platforms are not included..." appears above the chart. | You selected ad platforms that do not support that dimension. | Check the supported ad platforms in the table above. This display is expected. |
The message "No data from media that support the daily chart" appears. | There is no performance data for the period from ad platforms that support trend charts. | Change the date range or Media selection. |
The message "Failed to load data." appears. | A temporary failure occurred. | Wait a while, then reload the page. |
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