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Use Ad Reports
Create, save, and share ad and site reports using performance, keyword, asset, and segment templates. Learn about report types and the report list.
Author: Cascade
Ad Analysis and Site Analysis let you review ad and site performance by analysis method, then save and share the results as reports. Open Detailed Analysis > Ad Report or Web Report in the left menu.
Types of analysis methods
Select the report you want to create from the Analysis Methods cards at the top of the screen.
Screen | Analysis method | What it shows |
|---|---|---|
Ad Analysis | Performance Analysis | Performance by ad platform, campaign, ad group, and ad |
Ad Analysis | Asset Analysis | Performance by asset, such as images, videos, and text |
Ad Analysis | Keyword Analysis | Performance by search term, and keyword and negative keyword management |
Ad Analysis | Placement Analysis | Performance and exclusions by destination site, app, and placement |
Ad Analysis | Ad Copy Analysis | Performance by headline and description, and ad copy editing |
Ad Analysis | Segment Report | Performance by device, gender, age, region, day of the week, and hour of day |
Ad Analysis | LP Analysis | Scores and areas for improvement for landing pages used as ad destinations |
Site Analysis | Funnel Analysis | Drop-off at each stage leading to a purchase or registration |
Site Analysis | Conversion Path Analysis | Conversion rates by on-site action |
Site Analysis | Referral Analysis | Combinations of metrics by traffic source |
Site Analysis | Search Performance | Clicks, impressions, and search position for each Google Search query |
Site Analysis | Event Settings | Organize and name Google Analytics events |
Before you begin
Ad Analysis is available on the Business plan. Site Analysis is available on all plans.
All roles, including Guests, can view reports.
The report creator, Owners, and Admins can save reports. Editors, Viewers, and Guests can save them when granted write permission for the report.
Ad Analysis is available when you connect at least 1 ad platform. If none are connected, "No ad platform connected" appears.
In Site Analysis, connecting Google Analytics displays the Funnel Analysis, Conversion Path Analysis, Referral Analysis, and Event Settings cards. Connecting Google Search Console displays the Search Performance card.
The LP Analysis card appears when you are on the Business plan and have LP Analysis permission.
Connect services from Settings > Integrations in the left menu.
Steps
1. Create a report
Click an analysis method card to open a new report.
The title starts with "Untitled." Use the pencil icon to change it.
Set the date range, filters, and other conditions. See the article for each analysis method for details on its settings.
Click Save New at the top right to save. You can reopen saved reports from the list.
After changing a saved report, click Save.
2. View saved reports in the list
Saved reports appear in the Analysis Report List at the bottom of the screen.
The columns are Name, Created By, Analysis Methods, Favorite, and Last Updated.
Use the icons to switch between List View and Grid View.
Use the search icon to search by name, and Rows per page to change the number of reports shown.
Select Edit or Delete from the menu at the far right of a row.
Select row checkboxes to Duplicate or Delete multiple reports at once. Duplicated reports are named "Copy of [report name]."
3. Share a report
Open a saved report to see sharing actions to the right of the title.
Click Permissions to open Report permissions. Click Edit to set Read, Write, Comment, and Share for All users and Members, then click Save.
Owners, Admins, and Editors and Viewers granted permission for the report can use Permissions.
Only the report owner can use Invite to Report. Specify an email address, Role, and permissions to send an invitation.
4. Delete a report
Select Delete from a row's menu, or select row checkboxes and click Delete. Confirm deletion in the dialog. Deleted reports cannot be restored.
Troubleshooting
Symptom | Cause | Solution |
|---|---|---|
"No ad platform connected" appears in Ad Analysis | No ad platforms are connected | Connect an ad platform in Settings > Integrations |
Analysis method cards do not appear in Site Analysis | Google Analytics and Google Search Console are not connected | Connect them in Settings > Integrations |
You cannot click Save New or Save | You do not have write permission for the report | Ask the report owner or an Admin to grant you Write in Permissions |
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