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Product ABC Analysis
Automatically rank products A/B/C by cumulative revenue share. Identify core and long-tail products and view product counts, revenue, units sold, and shares.
Author: Cascade
Product ABC Analysis classifies products into 3 ranks, A / B / C, based on their cumulative share of revenue. This helps you decide "which products should receive more inventory or ad budget" and "which products should be reviewed for removal". Open it from EC > Items in the left menu.
ABC classification criteria
Products are sorted from highest to lowest revenue. Each product's rank is determined by where its cumulative share falls.
Rank | Cumulative share | Details |
|---|---|---|
A | Top 70% | Core products that contribute the most revenue |
B | 70–90% | Secondary core products |
C | 90–100% | Products with a small share of revenue |
Prerequisites
This feature is available on the Business plan. Owners, Admins, Editors, and Viewers can view it.
Connect an e-commerce store under Settings > Integrations.
Steps
1. Open EC > Items and select a store tab
The Product ABC Analysis card is on the Items page, which summarizes performance by product. The Total tab combines connected stores and classifies their products into A / B / C.
2. Select a date range
Products are ranked based on revenue during the selected period.
3. Review the rank summary
The top of the card shows total revenue and the product count for each rank, A / B / C.
4. Review details in the product table
Column | Details |
|---|---|
Rank | A / B / C based on cumulative share |
Product Name | The name of the product |
Ad platform | Shown only on the Total tab. Indicates which store the product belongs to. |
Category | The product category returned by the store |
Revenue | Revenue during the period, with the change from the previous period |
Units Sold | Units sold during the period, with the change from the previous period |
Share | The cumulative revenue through that product as a percentage of total revenue |
Cart Rate | The percentage of users who viewed the product page and added the product to their cart |
Purchase Rate | The percentage of users who added the product to their cart and completed a purchase |
You can sort each column in ascending or descending order. The default is descending order by Share. The list shows 10 rows per page.
Category, Cart Rate, and Purchase Rate appear only for stores that return this data.
Store | Columns not shown |
|---|---|
Shopify, Shopline, Colorme Shop, BASE, Rakuten Ichiba | None (all columns are shown) |
Amazon Sales | Category and Cart Rate (Purchase Rate is shown as "Units Ordered ÷ Sessions") |
Qoo10 | Cart Rate and Purchase Rate |
Yahoo! Shopping, TikTok Shop | Category, Cart Rate, and Purchase Rate |
5. Filter the results
Use Filter above the table to filter by Product Rank (A / B / C) and Product Name.
6. Generate an analysis summary
Click Generate Analysis Summary to have AI summarize the displayed data. Use the generated content as a reference for your decisions.
Usage notes
If any day exceeds the maximum number of products that can be saved per day, the message "Some products are excluded from this aggregation (up to 1,000 products per day)." appears.
If syncing has not reached the end of the period, the message "These are estimates based on [synced days]/[total days] of synced data." appears.
If you use Shopify Exclusion Settings for Shopify, shares are calculated without products in the excluded collections.
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