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About Ad Copy Analysis
Use Ad Copy Analysis to compare headline and description performance and identify winning copy and copy with room for improvement.
Author: Cascade
Ad Copy Analysis lets you compare performance by headline and description to find copy that performs well. You can also edit ad copy directly and apply the changes to the ad platform. Open Detailed Analysis > Ad Report in the left menu, then select Ad Copy Analysis from the analysis method cards.
Before you begin
Ad Analysis is available on the Business plan.
All roles, including Guests, can view the report. Owners, Admins, and Editors can edit ad copy.
Connect at least 1 ad platform. Supported platforms are Google Ads, Microsoft Ads, Yahoo! Search Ads, Yahoo! Display Ads, Meta Ads, TikTok Ads, Amazon Ads, and OpenAI Ads.
What you can view
Each row represents 1 headline or description. Expand rows in this order: ad platform → campaign → ad group.
Column | Description |
|---|---|
Media, Campaign, Ad group, Ad name | Where the ad copy belongs |
Type | Headlines & Descriptions |
Content | The ad copy text |
Asset Rating | Best, Good, Low, Learning, Pending, or Unrated. Performance ratings for each headline and description |
Ad Strength | Excellent, Good, Average, Poor, No Ads, Pending, or Unrated. Google Ads ratings for each ad |
Impressions, Clicks, CTR, CPC, Conversions, CPA, CV Value, ROAS, ACoS | Performance for each piece of ad copy |
Edit | A button to edit ad copy |
Performance for individual headlines and descriptions is available from Google Ads. For platforms without individual performance data, only the text appears and metrics show 0.
Asset ratings appear for Google Ads, Microsoft Ads, and Yahoo! Search Ads.
This report aggregates data for a single period. Changes from the previous period are not shown.
Steps
1. Select the date range and filters
Set the date range, Display Data, Status, and Campaign at the top of the screen. Use Rows per page at the top right to change the number of rows shown.
2. Edit ad copy
Click Edit in a row to open Edit Ad Copy.
Rewrite the headlines and descriptions. Pinned positions appear, such as Pinned to Headline Position 1.
Click Generate with AI to get suggestions based on the current text and other copy in the same ad. Click an AI Suggestion to apply it to the field.
Click Save to apply the changes to the ad platform.
You can edit copy for Google Ads, Meta Ads, TikTok Ads, and Yahoo! Search Ads. For other platforms, "Ad copy editing is not supported for [platform]." appears.
If you use the legal review workflow in Ad Expression Check, Request review appears instead of Save. The status remains Awaiting approval until approved.
Troubleshooting
Symptom | Cause | Solution |
|---|---|---|
"Enter no more than N characters (full-width characters count as 2)" appears | The text exceeds the ad platform's character limit | Reduce the character count. Yahoo! Search Ads counts full-width characters and half-width kana as 2 characters |
"Empty fields cannot be saved." appears | A headline or description field is empty | Fill in the empty field or restore the original text |
"Failed to update ad copy." appears | The ad platform rejected the change, or a temporary failure occurred | Wait and save again. If the issue continues, check the ad's status in the ad platform's management interface |
"There is no ad copy to display." appears | There is no performance data for the period, or the ad platform is not connected | Expand the date range or check the connection status in Settings > Integrations |
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