Features and Benefits

By utilizing budget optimization, you can achieve the following:

• In-media budget optimization Optimize budget allocation among campaigns within the same advertising medium (e.g., Google Ads).

• Cross-media budget optimization Optimize budget allocation to more successful mediums across multiple advertising media (e.g., Google Ads and Meta Ads).

Benefits of Implementation

• Faster decision-making There is no need to manually determine "where to increase or decrease"; this shortens the time to decision-making.

• Overall optimization It becomes easier to achieve optimal budget allocation across all channels rather than optimizing each medium individually.

• Operational efficiency You can complete the process from proposal confirmation to application within Cascade, reducing the hassle of manually changing screens and settings.

Applying Budget Optimization

We will explain the steps to check the budget optimization notification and apply the proposed content.

Operation Steps

1. Check the budget optimization notification

2. Apply

1. Check the budget optimization notification

From the header notifications, check proposals regarding budget optimization for ads. The notification will display the following:

• Applicable campaigns or mediums

• Changes to daily budget (increase or decrease)

2. Apply

Review the proposed content and if there are no issues, press [Apply]. The budgets for the targeted advertising campaigns or mediums will be changed automatically.