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Keyword optimization refers to
Keyword optimization is a feature in keyword advertising such as listing ads, where AI analyzes delivery results and automatically suggests optimal keyword settings. It reduces the workload involved in selecting and improving keywords, supporting the maximization of advertising results.
Author: Cascade
Last updated: December 22, 2025
Features and Benefits
Cascade regularly analyzes data and suggests the following operational improvements.
• Regular Review of Keywords Automates suggestions for adding new keywords, pausing or deleting existing keywords, and setting exclusion keywords. This helps prevent reliance on specific individuals in operations.
• Data-Driven Decision Making Suggestions are based on performance data, allowing for operations that do not solely rely on experience or intuition.
• Optimization of Advertising Costs Suggestions to reduce unnecessary delivery make it easier to cut down on wasted costs.
Review and Apply Suggestions
We will explain the process of reviewing AI-generated suggestions and either adopting or rejecting them.
Operational Steps
1. Respond to New Keyword Suggestions
2. Respond to Change Suggestions for Existing Keywords
1. Respond to New Keyword Suggestions
Review proposals for adding new keywords.
If Adopting a Suggestion Choose the match type for additional keywords from the options below.
• Intent Match
• Exact Match
• Phrase Match
If Not Adopting a Suggestion Select the checkbox for unnecessary suggestions and press [Trash].
2. Respond to Change Suggestions for Existing Keywords
Review suggestions for
