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About AEO Analysis (AI visibility)
Learn how to use AEO Analysis to see how often your brand is cited or mentioned by generative AI and answer engines such as ChatGPT.
Author: Cascade
AEO Analysis measures how often your brand is mentioned when you ask questions of AI services such as ChatGPT and Gemini. It visualizes your "visibility" in AI search, the next step after search engine optimization (SEO). AEO stands for Answer Engine Optimization. In the left menu, go to Detailed Analysis > AEO Analysis.
Requirements
AEO Analysis is available on the Business plan.
Owner, Admin, Editor, and Viewer roles can view results. Owner, Admin, and Editor roles can save settings and use Renew now.
No ad or EC connections are required. Measurement begins when you add the questions you want to track.
Metrics you can measure
Metric | Description |
|---|---|
Visibility | The share of all "tracked questions × AI" runs in which your brand is mentioned (mentions ÷ total runs). |
Share of Voice | Your brand's share of total mentions of your brand and competitors (your mentions ÷ (your mentions + competitor mentions)). |
Supported AI services are ChatGPT, Gemini, Perplexity, Copilot, Grok, Google AI Mode, and Google AI Overview.
Steps
1. Add your brand, competitors, and questions in the Settings tab
Under Brand Settings, enter your brand name, website URL, additional domains, and aliases. These are used to identify mentions of your brand.
Under Competitor Settings, enter competitor names, domains, and aliases. Use Add competitor to add more. These are used to calculate Share of Voice.
Under Prompt Settings, enter the questions you want to track. Use Fetch to turn measurement on or off. You can track up to 10 questions.
Tags are generated automatically from each question's content when you save. You can edit them later and use them to filter the analysis. Each question is labeled Branded (includes your brand name) or Generic.
Click Save.
2. View measurement results
After you add questions, measurements run automatically once a week. View the results in 3 tabs.
Tab | What you can see |
|---|---|
Actions | A summary and suggested actions with high, medium, or low priority. Each includes supporting evidence and "What to do". Click Ask Cascade AI for guidance on how to proceed. |
Visibility | Visibility Score, Visibility Trend, Visibility by Platform, Visibility by Question (You vs Competitors), and Competitor Ranking. Filter by date range and AI service. |
Prompts & Sources | Visibility by Prompt (visibility and SoV for each question, and whether each AI service mentions your brand), Opportunities (Gaps), Search Queries Used by AI, and Sources (Citations) (your brand, competitors, and others). |
3. Refresh the results
Click Renew now in the upper right to retrieve the latest answers from each AI service for all registered questions. This uses 1 credit per question (the weekly automatic refresh is free).
Retrieval usually takes a few minutes to about 30 minutes. Results appear automatically when it finishes.
You can also refresh a single question using the button in its row under Visibility by Prompt (1 credit).
Your remaining credits, Last updated, and Next Automatic Update appear in the upper right.
Usage notes
Data does not appear until the first measurement is complete after you add questions.
Competitor changes apply to future measurements. For past results, only the source classifications are updated.
AEO Analysis is a screen for viewing measurement results. It is not linked to Ad Optimization or ROAS measurement.
Troubleshooting
Issue | Cause | Solution |
|---|---|---|
The message "Insufficient credits." appears | You do not have enough credits for the number of questions. | Add credits under Settings > Billing, or wait for the weekly automatic refresh. |
The message "Measurement is already in progress." appears | The previous refresh has not finished. | Wait for it to finish. |
The message "There are no active questions to refresh." appears | No questions have Fetch turned on. | In the Settings tab, turn on Fetch for a question and save. |
You cannot click Add question | You have reached 10 questions. | Delete less useful questions or turn off Fetch. |
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