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Use LP Analysis
Get weekly 0–100 LP scores for ad match, structure, and speed. Review issues, fixes, measured behavior, form stages, versions, and steps to re-run audits.
Author: Cascade
LP Analysis automatically audits the landing pages (LPs) linked from active ads every week. It scores each LP from 0–100 across 3 areas: Ad match, LP structure, and Load speed. You can review issues that may cause visitors to leave and see how visitors from ads behave. In the left menu, open Analysis > Ad Analysis, then select the LP Analysis card under analysis methods.
What you can do
Item | Description |
|---|---|
List | View ad spend, overall scores, scores by area, and issue counts in an ad platform, campaign, ad group, and LP tree. |
Details | Review the score breakdown, detected issues, ad and LP comparison, measured load speed and improvements, screenshots, referencing ads, and measurement tag data on behavior, form stages, and version comparisons. |
Re-run an audit | Run another audit immediately without waiting for the weekly automatic audit. |
Requirements
Available on the Business plan.
Eligible LPs are linked from ads on connected ad platforms that incurred ad spend in the last 30 days. Up to 50 LPs are audited, in descending order of ad spend. For platforms that do not provide ad-level spend (TikTok Ads, Yahoo! Ads Search, and Yahoo! Ads Display), LPs from active ads are also included.
Automatic audits run every Monday morning.
Members with any role can view results. Owner, Admin, and Editor roles can use Re-diagnose now.
The Behaviors, Form, and Version comparison sections in the details appear when your LP has a measurement tag installed (see Track inquiries, bookings, and purchases (install the tag)).
Understand scores and issues
The overall score ranges from 0–100 and is calculated using the following 3 weighted areas.
Area | Weight | Description |
|---|---|---|
Ad match | 40% | AI scores how well the LP supports the message in the ad copy. |
Load speed | 30% | Speed measurements from Google PageSpeed Insights. |
LP structure | 30% | Automated checks for CTA buttons, the title (H1), the number of form fields, mobile support, and OGP tags. |
Scores of 70 or higher are Good, 40–69 are Caution, and below 40 are Needs Improvement.
Issues are shown by the following types, along with their priority (high, medium, or low).
Message mismatch
Load speed
Form friction
No CTA
Not mobile-ready
Steps
1. Open LP Analysis from Ad Analysis
In the left menu, open Analysis > Ad Analysis, then select LP Analysis from the analysis method cards. Above the list, you see "Last audit: [month/day] / [count] LPs". If no results are available yet, "No audit results yet" appears.
2. Check scores in the list
Expand the ad platform, campaign, ad group, and LP tree to see the following columns for each LP.
Column | Description |
|---|---|
Ad Spend | Ad spend over the last 30 days |
Score | Overall score (0–100) |
Ad match / LP structure / Load speed | Scores by area |
Issues | The number of detected issues. No issues appears when none are found. |
Use the filters at the top to filter by score (Good, Caution, or Needs Improvement) and whether issues are present. If ads could not be retrieved from an ad platform, a warning appears above the list.
3. Review issues and improvements in the details
Click Details for the LP you want to review to see the following.
Score breakdown: Scores for the 3 areas.
Detected issues: Issues by priority and type.
Ad vs. LP: How well the ad copy's message matches the LP content. LPs with little body text are evaluated using screenshots. If an evaluation is not possible, Insufficient data appears.
Speed metrics: LCP, CLS, INP, and other values from mobile lab measurements and real users (CrUX p75). Hover over each metric to see its meaning.
Page speed improvements: Improvements and estimated time savings in seconds.
Screenshot: An image of the page opened by the measurement browser during the audit.
Referencing ads: Ads linking to this LP, ranked by ad spend.
For LPs with a measurement tag, the following also appears for visits with an ad click ID or UTM.
Behaviors: Visit sessions, page views per session, and the percentages of visitors who read halfway through or to the end. Popup and gacha views and clicks, and CTA clicks (links in the body, sticky CTAs, popups, and sliders) are counted by interaction path. You can also view reading completion by version.
Form: Visits at each stage: LP visits → Opened the form → Stayed → Interacted → Submitted (lead), along with percentages relative to LP visits and the previous stage. Forms on the same domain as the LP are excluded.
Version comparison: Compare counts and rates for visitors, input starts, submission attempts, and completions across LP versions.
LPs generated in Cascade show Edit LP, which takes you directly to the LP editor.
4. Re-run the audit now if needed
To check the latest state immediately, click Re-diagnose now. The Re-run the LP audit now confirmation screen shows the credits required and your balance. Review them, then click Run. Results may take a few minutes to appear. If the audit does not complete, the credits used are automatically refunded.
Usage notes
The weekly automatic audit is free. Re-diagnose now uses 1 AI credit per run.
Audit results are stored for 180 days.
When new issues are detected, notifications are sent to connected Slack, Chatwork, and Microsoft Teams accounts.
The number of days included in Behaviors is reduced when the period contains a large amount of measurement data. The number of days in the heading shows the actual reporting period. Visits past the retention period are not counted.
Troubleshooting
Issue | Cause | Solution |
|---|---|---|
Labels such as Timeout, Blocked, or Unreachable appear in the list | The LP failed to load. | Check that the LP displays correctly in a browser, then try Re-diagnose now. LPs with access restrictions cannot be audited. |
Insufficient data appears | There is little body text and no screenshot available for evaluation. | Add body text to the LP or make it possible to capture a screenshot, then re-run the audit. |
An LP is missing from the audit targets | Its ad spend over the last 30 days is too low to rank in the top 50, or its ad platform is not connected. | Check the connection status under Settings > Integrations. |
You cannot click Re-diagnose now | You have the Viewer role, or there are not enough AI credits. | Ask an Owner, Admin, or Editor to run the audit, or purchase more AI credits. |
The message "No visits from ads were measured during this period" appears under Behaviors | The measurement tag is not installed, or there are no visits from ads. | Check that the measurement tag is installed on the LP. |
Scores are not updated | The weekly automatic audit has not run yet. | Wait for the next automatic audit or try Re-diagnose now. |
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