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External collaboration refers to
External integration is a feature that allows the data from advertising media and measurement tools to be imported into Cascade, enabling the use of optimization functions and analysis reports. By integrating advertising and measurement data, it becomes possible to optimize budget allocation, receive keyword suggestions, and conduct web analysis (such as funnel analysis and CV route analysis).
Author: Cascade
Features
No complex initial setup is required, and you can complete the integration with simple operations.
Available Advertising Media
Currently, we support integration with the following media.
Amazon Ads
Apple Ads
Google Ads
Meta Ads
TikTok Ads
Yahoo Ads
Available Web Media
Google Analytics
Google Search Console
Available Workspaces for Integration
Slack
What Can Be Done with Integration
By performing external integration, the following features become available.
Check Analysis Reports: You can check analysis reports based on the data from each medium.
Execute Budget Optimization: You can perform budget allocation optimization within or across media.
Utilize Keyword Suggestions: You can receive suggestions regarding adding, stopping, deleting, or excluding keywords for supported media.
Notifications to Slack: You can receive the results of budget optimization and keyword optimization, as well as the summary data from the previous day, in your Slack workspace.
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