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Connect BASE to use EC Analysis

Log in with your BASE account and authorize access to view your shop's sales, product, and customer data in Cascade's EC Analysis.

Author: Cascade

Connect BASE to view your shop's sales in Cascade's EC Analysis. You can use Sales Trend, Product Sales Ranking, Product ABC Analysis, bundle purchase analysis, customer analysis, inventory analysis, and Catalog. Connect from Settings > Integrations in the left menu.

Simply log in with your BASE account and authorize the connection. You do not need to copy and paste keys.

Prerequisites

  • Integrations and EC Analysis are available on the Business plan.

  • You need the Owner or Admin role for the product to connect.

  • You need an account that can log in to BASE.

Each BASE account has 1 shop. If you run multiple shops, use separate Cascade products and connect each with its own shop account. You can connect 1 BASE shop to 1 product.

Steps

1. Click Connect on the Integrations page

Commerce Integrations on the Integrations page

Open Settings > Integrations and click Connect in the BASE row under Commerce Integrations.

2. Log in to BASE

The BASE login screen opens. Log in with the account for the shop you want to connect. This screen does not appear if you are already logged in through your browser.

3. Authorize access

On the BASE screen, review the access permissions for Cascade and continue. Cascade only reads sales and product data. It does not change your shop settings or products.

4. Confirm the shop to connect

When you return to Cascade, a confirmation screen shows the shop to connect. Check the shop name and click Connect with BASE. Review the message "Once connected, other members of 'Product Name' will also be able to view BASE data." and continue. Setup is complete when "Successfully connected to BASE." appears.

5. Open EC Analysis

Open EC > Sales in the left menu to view your shop's sales and customer data. View product-level analysis under EC > Items. EC Analysis retrieves and displays data for the selected date range each time. The initial display may take a few minutes.

You only need to connect once. After that, the latest data is retrieved each time you open the screen.

Available data

Analysis

What you see with the BASE connection

Sales Trend

Available (refund amounts are shown as 0 because BASE does not provide refund information).

Product Sales Ranking

Available

Product ABC Analysis

Available (metrics based on visits are not calculated).

Bundle Purchase Ranking (frequently bought together)

Available

Customer LTV Analysis (LTV and repeat purchases)

Available (aggregated by purchaser email address).

Inventory Count

Available

Traffic Channel Analysis

Only order count trends are shown. No breakdown by channel is available because BASE does not provide traffic source information.

Returns & Refunds Analysis

Amounts are shown as 0 because BASE does not provide refund information.

Catalog (gross margin settings)

Available

Disconnect BASE

Under Settings > Integrations, click Remove in the BASE row. Review the message "Disconnecting removes access to the connected service's data and limits the reports and data you can view." and continue.

After you disconnect, your shop's data no longer appears in EC Analysis. Sales, product, and customer data in BASE is not deleted.

Troubleshooting

Issue

Cause

Solution

Connect does not appear.

The Owner or Admin role is required to connect.

Ask the product's Owner or Admin to connect.

The message "Your BASE session has expired." appears.

Too much time elapsed during setup.

Click Connect and start again.

You closed the screen during setup.

The connection is incomplete.

Click Connect to start again. No partial setup is retained.

You connected the wrong shop.

Your browser was still logged in to another shop.

Click Remove to disconnect, log in with the correct shop account, then connect again.

The message "Failed to connect with BASE." appears.

A temporary issue occurred.

Please try again in a moment. If the issue persists, contact support through the chat in the lower right of the screen.

No data appears in EC Analysis.

The initial data retrieval is taking time.

Wait a few minutes, then reload the page.

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