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Get notifications in Slack
Connect Slack for summaries of the previous day's ad performance and AI budget, bid, and keyword optimization proposals. Learn which notifications you receive.
Author: Cascade
Connect Slack to receive ad performance updates and AI proposals in a Slack channel. Open Settings > Integrations in the left menu. Set up the connection for each product, and select the notification channel on Slack's authorization screen.
Notifications you receive
Click View in Cascade in each message to open the details. Proposals and notices are sent only when they are newly created.
Notification | When it arrives |
|---|---|
Connection confirmation | Immediately after connecting |
A summary of the previous day's ad performance, including spend, impressions, clicks, conversions, CPA, and other metrics by ad platform. If a measurement tag is installed, it includes Cascade-measured conversions and CPL, plus a breakdown of conversion discrepancies. It also includes Yesterday's Changes, Delivery Status, and Platform Setting Changes (Outside Cascade) sections, along with breakdowns by campaign and ad group (sent as thread replies to the parent post). | Every morning at 9:00 (only for products connected to ad platforms; changes and breakdowns appear only when applicable) |
LP Form Submission Notifications | On every submission or in a digest every morning at 9:00 (select Won't be sent / On every submission / Once a day (digest) under Settings > Product Settings) |
AI optimization proposals for budgets 💰, bids 📈, switching bid strategies 🔀, maximum click bids 🎚️, placement exclusions 🎯, targeting 👥, creatives 🎨, copy ✏️, keywords 🔑, recommended audiences 📇, ad copy based on search terms 🔎, Amazon Ads delivery schedules ⏰ and placements 🎯, Rakuten RPP 🛍️, LINE Delivery 📬, and more | When a new proposal is created |
Auto-apply results 🤖 and notices when Auto-apply is toggled | When a proposal with Auto-apply enabled is applied, or when Auto-apply is toggled |
Automation rule execution | When an automation rule in Campaign Management meets its conditions |
"⚠️ Some campaigns have high budget consumption" and "Monthly budget pacing notice" | When budget spending falls outside the expected pace |
"Ad review notice" and "Ad eligibility change notice" | When an ad or asset fails review, or its eligibility changes |
"Inventory-based ad guard notice", "Amazon Buy Box win rate notice", Amazon competitor price changes 🔍, and results of changes to your own prices 💴 | When ads are stopped because of out-of-stock inventory, the Buy Box win rate drops, or Pricing detects a change or changes a price |
Ad Expression Check results 🛡️ and legal check results (approved ✅, sent back ↩️, or canceled ⚠️) | When a check or approval is completed |
LP Analysis updates 🔍 | When analysis results are updated |
Scheduled report creation, changes, and deletion 📊, plus run results | When report settings change or a report runs |
Connection notices (reauthorization, expired credentials, Smaregi consent ending, or duplicate au PAY Market connections) | Before or after a connection stops working |
Prerequisites
This feature is available on the Business plan.
An Owner or Admin can connect and disconnect Slack.
A Slack channel to receive notifications (a dedicated channel makes them easier to review)
An account you can use to sign in to Slack
Steps
1. Open the Integrations page
Open Settings > Integrations in the left menu. Find Slack in the Workspace Integrations list.
2. Click Connect for Slack
Click Connect in the Slack row. Slack's sign-in and authorization screen opens.
3. Select a channel and authorize in Slack
Sign in to Slack and select the channel where you want to receive notifications. Then grant Cascade access.
4. Confirm the connection
When you return to Cascade, the message "Successfully connected to Slack." appears. Slack shows Connected in the list, and the channel name appears under Account. The following message also arrives in the selected channel.
"🎉 Cascade is now connected to Slack! Notifications will be sent to this channel."
Disconnect
Click Remove for Slack on the Integrations page. The following confirmation appears.
"Disconnecting will remove access to data from the connected service and limit the reports and data you can view. Are you sure you want to disconnect?"
Continue to disconnect. Slack notifications stop immediately. Messages already received remain in the channel. Your Cascade reports and data are not affected.
To change the notification channel, disconnect and then reconnect.
Troubleshooting
Symptom | Cause | Action |
|---|---|---|
Cannot click Connect | You do not have permission to configure the connection. | Ask an Owner or Admin to configure it. |
The message "The Slack connection link has already been used or has expired" appears | You opened an old connection screen, or too much time passed during setup. | If the list still shows Not connected, start again with Connect. |
The message "Failed to connect with Slack." appears | A temporary issue | Please try again later. |
Reconnect appears under Notices in the list | Connections using the previous method cannot receive campaign and ad group tables from morning performance summaries in threads. | Disconnect Slack, then reconnect it. If the destination is a private channel, invite the Cascade Slack app to that channel after reconnecting (it joins public channels automatically). |
The connection is complete, but notifications do not arrive | The channel was deleted in Slack, or the app was removed. | Check the app's status in Slack, then disconnect and reconnect. |
You want to change the notification channel | There is no way to change the channel directly. | Click Remove to disconnect, then reconnect and select the new channel. |
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