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What is outcome analysis?
Compare Google Ads, Meta Ads, TikTok Ads, and more in one place. Performance analysis lets you aggregate ad data across platforms using unified metrics.
Author: Cascade
In performance analysis, you can view the delivery performance of multiple advertising media on a single screen. You can expand data in a hierarchical structure of media, campaigns, and ad groups, allowing for quick understanding of changes in metrics.
Since you can compare advertising results on a unified metric axis without switching between different management screens for each medium, it leads to smoother decision-making for budget allocation and the formulation of improvement measures.
Usage Scenarios
When you want to compare results by medium and determine where to allocate the budget. When you want to detect early deterioration in CPA or CV rates. It can be utilized when you want to isolate bottlenecks, such as having a number of clicks but not an increase in CVs.
Metrics You Can Check
In performance analysis, you can check the following metrics.
Metric | Description |
|---|---|
Campaign Type | The delivery format of the campaign (e.g., display (reach), P-MAX, demand generation, friend addition, app promotion, awareness) |
Status | The delivery state of the campaign |
Impressions | The number of times the ad was displayed |
CPM | Cost per 1,000 impressions |
Clicks | The number of times the ad was clicked |
Click-Through Rate | The percentage of clicks against impressions |
Cost per Click | Cost per click |
CV Count | The number of conversions generated through the ad |
CV Rate | The percentage of conversions against clicks |
Advertising Cost | Total advertising costs incurred |
CPA | Advertising cost per conversion |
Completion Rate | The percentage of video ads that were viewed to the end |
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