Features and Benefits

• Cross-media Comparison You can compare the advertising results of multiple media on a single screen, supporting decision-making for budget allocation and more.

• Quick Situation Understanding By quickly confirming changes in metrics, you can smoothly link to improvement measures (actions) such as budget adjustments and creative reviews.

• Analysis with Unified Metrics Even if definitions and screen layouts differ by media, you can compare using the same metric axis, making it easier to make objective judgments.

When to Use

• When you want to compare results by media and decide where to allocate the budget

• When you want to detect a deterioration in CPA or CV rate early

• When you want to identify bottlenecks such as "there are clicks, but conversions (CV) are not increasing"

Metrics You Can Confirm

In performance analysis, you can confirm the following metrics.

• Impressions

• Clicks

• Click-through Rate

• Cost per Click

• Number of Conversions

• Value per Conversion

• Conversion Rate

• Advertising Expenses

• CPA

• Completion Rate