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About Asset Analysis
Analyze the performance of individual responsive ad assets, such as images, videos, and headlines, to identify your top-performing assets.
Author: Cascade
Asset Analysis lets you compare performance for individual ad assets, such as images, videos, and text. Identify which creatives drive results and use those insights for your next round of production. Open Detailed Analysis > Ad Report from the left menu, then select Asset Analysis from the analysis method cards.
Requirements
Ad Analysis is available on the Business plan.
All roles, including Guests, can view this feature. Guests do not see the Intermediate CV column.
Connect at least 1 ad platform. Supported platforms are Google Ads, Amazon Ads, Meta Ads, TikTok Ads, Yahoo! Search Ads, Yahoo! Display Ads, LinkedIn Ads, X Ads, and Microsoft Ads.
What you can review
Each row represents 1 asset. Each metric is compared with the previous period, with arrows showing increases and decreases.
Column | Details |
|---|---|
Ad assets | Images and videos appear as thumbnails. Text assets show the text itself |
Asset Name | The asset name assigned on the ad platform. Amazon Ads shows the product name and ASIN |
Asset Type | Image, Video, Text, Sitelinks, Callout, Structured Snippet, Call, Lead Form, Price, App, Promotion, Demand Generation, Dynamic Search, Call to Action, Product Ad, Unknown |
Media and Campaign | The ad platform and campaign the asset belongs to. Assets not linked to a campaign show Across Campaigns |
Impressions, CPM, Clicks, CTR, CPC, Conversions, CV Rate, Ad Cost, CPA, CV Value | Performance for each asset. Conversion counts are also available in columns for each conversion type |
Intermediate CV | The count of Meta Ads custom conversions set to Count as an intermediate conversion in Conversion Management. Rows for other ad platforms show "-" |
Sitelinks, callouts, prices, and similar assets are Google Ads assets. Google Ads supports the widest variety of asset types.
Steps
1. Select a period and filters
At the top of the screen, set the period, Display Data, Type, and Campaign. The previous period for comparison is calculated automatically. Use Rows per page in the upper right to change the number of rows shown.
2. Preview an asset
Click an image, video, or product ad thumbnail to open a preview. You can download images and videos from the preview. Assets that cannot be downloaded show "Download unavailable".
3. Save a report
Click Save New in the upper right to name and save your settings. Open saved reports from the Ad Analysis list.
Troubleshooting
Symptom | Cause | Solution |
|---|---|---|
"This video is private or unavailable for playback" appears | The Google Ads video is private or unlisted on YouTube | Check the video's visibility settings on YouTube. Performance figures are still shown |
"Failed to download" appears | A temporary failure | Wait a while, then download again |
The Intermediate CV column does not appear | No intermediate conversions are set in Conversion Management, or you are viewing as a Guest | Under Ad Settings > Conversion Management, set Meta Ads custom conversions to Count as an intermediate conversion |
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