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See review topics by product in Reviews
See praise and complaints by product in Reviews. Learn about automatic weekly Amazon updates and importing Rakuten Ichiba review CSVs from RMS.
Author: Cascade
Reviews lets you see what customers praise and complain about in marketplace reviews for each product. You can use these insights to improve products and plan messaging for ad copy and product pages without reading each review individually. Open EC > Reviews from the left menu.
Prerequisites
This feature is available on the Business plan.
Users with the Owner, Admin, Editor, or Viewer role can view reviews. Only users with the Owner or Admin role can import Rakuten Ichiba review CSV files.
Connect Amazon Sales or Rakuten Ichiba under Settings > Integrations.
Supported platforms
Platform | How reviews are collected | Updates |
|---|---|---|
Amazon Sales | Cascade automatically retrieves topics that Amazon aggregates from reviews. Both seller and vendor connections are supported. | Once a week (every Monday) |
Rakuten Ichiba | Import a review CSV downloaded from the Review Check Tool in RMS. | When you import a CSV |
Rakuten Ichiba reviews cannot be retrieved automatically, so you need to import a CSV. Other EC platforms, such as Shopify, Yahoo! Shopping, and Qoo10, are not supported because there is no way to retrieve their reviews. If both supported platforms are connected, switch between them using the tabs at the top of the screen. There is no date range setting.
View Amazon review topics
The Review topics of your products card shows topics Amazon extracts from reviews for each product. It covers up to 50 of your best-selling products with sales in the most recent 1 month. The aggregation period is approximately the most recent 6 months, as determined by Amazon. The Last Retrieved date and time appear at the top right of the card.
Product table
Column | Description |
|---|---|
Product Name | Product name and ASIN |
Total mentions | The total number of reviews mentioning each praised or complaint topic. A review that mentions multiple topics is counted for each topic, so this total may exceed the number of reviews. |
Praised points / Complaint points | The number of topics extracted |
Click a row to see that product's topics below. Up to the top 20 products by total mentions are shown.
Praised points and complaint points
Column | Description |
|---|---|
Topic | A topic discussed in reviews. Expand a row to see excerpts from reviews that mention it. |
Mentioning reviews | The number of reviews mentioning the topic (provided by Amazon) |
Share | The topic's share of total mentions within the same group (praise or complaints). The difference from the average for the same product category also appears, such as "+8.8pt vs. category". |
Star impact | The estimated number of points the topic raises or lowers the star rating by (provided by Amazon) |
Up to 5 topics appear in each category, ordered by number of mentions. For products with few reviews, the message "This product has too few reviews for Amazon to analyze topics." appears.
Category trends
For the product's category, Praised across the category, Complained about across the category, and Return reasons are shown separately for all products and top-selling products (top 25%). Compare your products' topics with market trends to identify strengths and weaknesses.
Import a Rakuten Ichiba review CSV
1. Download a review CSV from RMS
Download the review CSV from the Review Check Tool in RMS. You can use the file as is (the Product Name, Rating, Posted At, Title, and Review Body columns are required).
2. Click Import review CSV and select a file
Click Import review CSV at the top right of the card, then use Select CSV file to select the downloaded file. Once the file is loaded, Review what will be imported shows counts for data rows, new reviews, duplicates in the file, already imported reviews, and rows that cannot be imported. It also shows products in the file, ordered by number of reviews.
3. Click Import
When the message "Imported X reviews and started review analysis. Analysis takes a few minutes." appears, the import is complete. The screen automatically switches to the latest results when analysis finishes. Already imported reviews are not duplicated. Only new reviews are added, so you can safely import the same CSV again.
What appears on the screen
The product table shows Reviews, Avg. rating, Positive reviews (4–5 stars), and Negative reviews (1–2 stars). 3-star reviews are included in neither group. Click a row to see topics AI extracts from the review text under Positive reviews and Negative reviews, along with estimated numbers and rates of mentioning reviews. Expand a row to see review excerpts. For products with few reviews, the message "Topics were not extracted because this product has too few reviews." appears.
Usage notes
Amazon provides its topics and Star impact values. The star ratings themselves and the total number of reviews cannot be retrieved.
Rakuten Ichiba topics are AI estimates based on the review text and are provided for reference. Excerpts show only sentences that actually appear in the reviews.
Rakuten Ichiba CSV files have a file size limit. If the message "The file size exceeds the limit (X MB)." appears, download separate date ranges in RMS.
Troubleshooting
Display | Cause | Resolution |
|---|---|---|
"No integration supports review analysis yet" | Neither Amazon Sales nor Rakuten Ichiba is connected | Click Set Up Integrations to open Settings > Integrations and connect a platform. |
"Your connected marketplaces are not supported by review analysis" | Only EC platforms other than Amazon Sales and Rakuten Ichiba are connected | Reviews appear once you connect a supported platform. |
"Collecting review topics" | The initial retrieval has not finished since you connected Amazon | Data is retrieved every Monday. Check again after the next retrieval. |
"Could not retrieve topics because Amazon denied access" | Topics cannot be retrieved because of Amazon permissions or brand registration status | If you are a seller, check your Amazon permissions and brand registration status. If you are a vendor, check your Vendor Central permissions (Brand Analytics) and brand registration status. |
"Could not retrieve topics because the Amazon connection has expired" | The connection has expired | Reconnect Amazon Sales under Settings > Integrations. Data updates at the next retrieval. |
"This product has too few reviews for Amazon to analyze topics." | Amazon has not extracted topics because there are too few reviews | Topics appear as the number of reviews grows. |
"No review CSV imported yet" | No Rakuten Ichiba CSV has been imported | Follow the steps above to import it. |
"Could not import the CSV. Check that all required columns are present..." | Required columns are missing, or the CSV is from another tool | Select the file downloaded from the Review Check Tool in RMS without modifying it. |
"The file size exceeds the limit (X MB)" | The CSV is too large | Download separate date ranges in RMS. |
"Review analysis failed" | A temporary error during analysis | Import the same CSV again to retry. |
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