Cascade Inc. (Headquarters: Shibuya, Tokyo, Japan; CEO: Kazuki Miyauchi) has expanded the Amazon Ads automation in Ad Optimization for "Cascade", its AI agent for ad operations. In addition to Bid Optimization, which adjusts Sponsored Products bids daily toward a target ACoS, Cascade now offers automatic adjustment of the bid adjustments for each placement, delivery schedule proposals that pause ads during underperforming hours, and bid and stop proposals for Amazon DSP ad groups. The target ACoS can also be derived automatically from per-product gross margins.
▼ Ad Optimization feature page
https://cascaded.ai/en/features/optimization
■ Daily adjustments toward a target ACoS outgrow manual work as products multiply
Growing sales on Amazon Ads while protecting profit means continuously adjusting bids for each keyword and product target, bid adjustments for each placement (top of search results, product pages and other placements), and delivery by hour and day of the week while watching performance. As products and campaigns multiply, this work takes up the team's time and tends to be put off. Cascade makes these adjustments automatically based on the performance of the connected Amazon Ads account, following the target ACoS (ad spend ÷ ad-attributed sales) set for each campaign. Settings and approvals are handled entirely within Cascade.
■ New: AI optimization of Amazon Ads bids, placements and delivery schedules
① Bid Optimization: adjusted daily toward the target ACoS and applied automatically
Bids for Sponsored Products keywords and product targets are adjusted daily based on recent performance to bring ACoS closer to the target, and applied automatically. Applied changes can be reviewed in the Change History under Campaign Management.
② Placement Bid Optimization: shift budget to the placements that perform (weekly, auto-applied)
Bid adjustments for each placement within the same campaign are adjusted weekly: increased for strong-performing placements and decreased for underperforming ones. The performance of each placement and the proposed changes are shown on the proposal screen.
③ Delivery Schedule Optimization: pause underperforming hours (weekly proposals, approval required)
Based on performance by hour and day of the week, Cascade proposes schedules each week that pause delivery during underperforming hours. Once approved, the campaign is paused automatically during those hours and resumed when they end. Approved schedules can be disabled or deleted at any time, which restores the delivery that Cascade paused.
④ Amazon DSP proposals: ad group bids and stops (approval required)
When an Amazon DSP advertiser is connected, bid proposals are delivered for the ad groups in campaigns with a sales goal. If you choose to receive stop proposals, Cascade proposes stopping underperforming ad groups, and you can choose Stop or Skip for each row. Amazon DSP proposals are never applied automatically; each one requires approval.
■ Setting the target ACoS automatically from per-product gross margins
The target ACoS can be entered manually for each campaign or set to Automatic from gross margin. In that case, Cascade calculates the target ACoS from the per-product gross margins set in Catalog and the sales mix of the products advertised in that campaign, and updates it daily. If the target can no longer be calculated, for example because a product without a gross margin is included, the campaign is shown as paused and optimization stops rather than continuing with an old value.
■ Bid Target Auto-Calculation: Google Ads and Yahoo! Search Ads targets from gross margin
Target ROAS / target CPA for Google Ads and Yahoo! Search Ads Smart Bidding campaigns are calculated weekly from gross margin and performance, then applied. Proposals to loosen or tighten the target are not applied automatically and take effect only after approval.
■ Related proposals
Bid proposals from competitor price detection: When a price drop is detected for a competitor product on the watchlist in Price Management, Cascade proposes lowering the bids for ads on that product page for as long as the competitor is cheaper (approval required).
Budget proposals for sale periods: When Amazon sales are connected, campaigns advertising products covered by coupons, time-limited deals or price discounts receive daily budget increase proposals ahead of the sale.
■ Overview
Features: the Amazon Ads features of Ad Optimization (Bid Optimization, Placement Bid Optimization, Delivery Schedule Optimization and Amazon DSP proposals) and Bid Target Auto-Calculation, features of "Cascade", the AI agent for ad operations
Plan: Business plan
Roles: settings and approvals can be managed by Owners and Admins
Requirements: the Sponsored Products features require an Amazon Ads connection, and Amazon DSP proposals require a connection to an Amazon DSP advertiser. To stop, simply clear the target ACoS for the campaign and save
■ Comment from the CEO (Kazuki Miyauchi, CEO, Cascade Inc.)
"On Amazon Ads, results reflect how consistently you adjust bids, placements and delivery hours every day, yet as products multiply, manual work can no longer keep up. Cascade sets the target ACoS from each product's gross margin and lets the AI handle the daily adjustments toward it, so that your team can focus on the decision that matters: how much to invest in which products."
■ Related pages
■ Contact
For questions about Cascade or Amazon Ads optimization, please use the contact form. You can also book a demo to see the actual screens.
■ Company overview
Company name: Cascade Inc.
Representative: Kazuki Miyauchi
Headquarters: Amy Hall, 1-1-3 Shibuya, Shibuya-ku, Tokyo, Japan
Founded: February 2025
Business: Development and operation of Cascade / contract AI development and marketing consulting services
URL: https://cascaded.ai
