Compare performance within campaigns — and across channels — and adjust your limited budget daily toward the most efficient allocation. Freedom from fiddly manual budget tweaks.

AI analyzes your actual search term data, proposing exclusions for keywords that don't convert and additions for terms on the rise — plus ad copy improvements that put those search terms to work.

AI detects creative whose performance is fading and auto-generates replacement candidates. Review and apply with one click — a creative PDCA loop that actually moves fast.

Send pipeline and closed-deal data from Salesforce or another CRM to the ad platforms as offline conversions. The platforms' AI learns who actually becomes a customer, optimizing on lead quality. Sync customer lists to reach people who look like your best customers — or exclude existing ones.