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Attribution
See your ads'
true contribution.
Attribution analysis that measures ads across every platform. It visualizes the paths that lead to conversions, grounding your measurement and budget decisions in evidence.
Easy Setup
Setup is one tag
on your site — that's it
Place the tag, and cross-channel measurement across all your ads begins immediately. Cascade also automates issuing and managing the tracking parameters your ad URLs need — no naming conventions to maintain, no missed tags.
Path Analysis
From first touch
to conversion,
the path made visible
Understand the conversion path — which ads users touched and which pages they passed through before converting. Discover the ads that work but last-click numbers hide.
CRM Integration
Track ad performance
through to deals and revenue
Connect Salesforce or another CRM to match ad-sourced leads against the deals and closed revenue they became. Evaluate ads by revenue contribution, not just cost per lead — and feed the closed-deal data straight back into ad optimization.
Features
More features to power
your ad management
Cascade AI
An AI that knows your data supports you from analysis to execution, all in chat.
Learn more
Ad Publishing
Publish and edit campaigns right inside Cascade — no jumping between platforms.
Learn more
Access Control
Flexible access permissions for internal and external members.
Learn more
Ad Optimization
Budgets, keywords, creative, and targeting — optimized by AI every day.
Learn more
Image & video generation
Generative AI built for advertising creates banners and videos up to 15 seconds, instantly.
Learn more
Landing Page Generation
Generate on-brand landing pages from a URL and product info — edit and publish in one flow.
Learn more
Attribution
Measure across every channel to reveal your ads' true contribution.
Learn more
Analytics & Reporting
Morning numbers and recurring reports, delivered automatically.
Learn more
E-commerce analytics
Analyze sales across Shopify, Amazon, Rakuten, and other stores on a single screen.
Learn more
AEO (AI Search)
Measure and improve your visibility in AI search like ChatGPT.
Learn more
View all features
Cascade sets
your marketing free
Cross-channel measurement, daily optimization, and reporting.
Cascade connects the pieces of ad management that used to live in silos.
© 2025 Cascade Inc, All Rights Reserved.
Attribution
See your ads'
true contribution.
Attribution analysis that measures ads across every platform. It visualizes the paths that lead to conversions, grounding your measurement and budget decisions in evidence.
Attribution analysis answers "which ads actually worked?"
In each platform's own dashboard, every channel claims the conversion — and the totals never match reality.
Cascade measures from first touch to conversion across channels, so you can evaluate each ad's contribution on deduplicated, real-world data.
Easy Setup
Setup is one tag
on your site — that's it
Place the tag, and cross-channel measurement across all your ads begins immediately. Cascade also automates issuing and managing the tracking parameters your ad URLs need — no naming conventions to maintain, no missed tags.
Path Analysis
From first touch
to conversion,
the path made visible
Understand the conversion path — which ads users touched and which pages they passed through before converting. Discover the ads that work but last-click numbers hide.
CRM Integration
Track ad performance
through to deals and revenue
Connect Salesforce or another CRM to match ad-sourced leads against the deals and closed revenue they became. Evaluate ads by revenue contribution, not just cost per lead — and feed the closed-deal data straight back into ad optimization.
Features
More features to power
your ad management
Cascade AI
An AI that knows your data supports you from analysis to execution, all in chat.
Learn more
Ad Publishing
Publish and edit campaigns right inside Cascade — no jumping between platforms.
Learn more
Image & video generation
Generative AI built for advertising creates banners and videos up to 15 seconds, instantly.
Learn more
Landing Page Generation
Generate on-brand landing pages from a URL and product info — edit and publish in one flow.
Learn more
E-commerce analytics
Analyze sales across Shopify, Amazon, Rakuten, and other stores on a single screen.
Learn more
Cascade sets
your marketing free
Cross-channel measurement, daily optimization, and reporting. Cascade connects the pieces of ad management that used to live in silos.
© 2025 Cascade Inc, All Rights Reserved.
Cascade sets
your marketing free
Cross-channel measurement, daily optimization, and reporting. Cascade connects the pieces of ad management that used to live in silos.
© 2025 Cascade Inc, All Rights Reserved.