Cascade Inc. (Headquarters: Shibuya, Tokyo, Japan; CEO: Kazuki Miyauchi) has begun offering integrations with Shopify and Shopline in "Cascade," its AI-powered digital ad optimization service. With these integrations, EC and D2C companies can centrally manage the ad data and store data they need inside Cascade, extending the scope of AI-driven optimization to the e-commerce business as a whole.
■ The challenge facing EC and D2C companies: a disconnect between ad data and store data
Most EC and D2C companies manage data from ad platforms (Google, Meta, TikTok and others) and e-commerce platforms (such as Shopify) in separate tools. Getting an accurate picture of advertising ROI has meant manually reconciling multiple dashboards, which consumes significant time and delays analysis.
"We're running ads, but we can't quickly tell which products sold, through which channel, and how much." This is a frustration shared across e-commerce teams. With this update, Cascade solves the problem at its root.
■ Shopify and Shopline integrations: every piece of data your e-commerce operation needs, on one screen
With the Shopify and Shopline integrations, the core data of your e-commerce business can now be viewed in real time inside Cascade.
A clear view of sales trends
See order counts, sales, and total revenue over time at a glance, and read seasonal fluctuations and campaign impact immediately.
Detailed analysis by product and SKU
For each of your top-selling products, visualize sales amount, order count, conversion rate, cart rate, and return rate side by side. See not only which products are selling, but which products are contributing to profit.
Preventing lost sales with inventory alerts
Cascade automatically calculates the number of days remaining until a stockout from current inventory levels and sales pace, so you never lose sales opportunities to an out-of-stock product while your ads keep running.
Customer LTV analysis
Segment customers by purchase frequency and cumulative spend, and understand the mix and behavioral patterns of loyal, regular, and new customers. Cascade supports planning the initiatives that raise LTV.
Traffic and purchase analysis by channel
Compare sessions, orders, and conversion rate by channel — organic search, Instagram, X (formerly Twitter), email and more — in a single list. Analyze which channels actually contribute to sales by tying them back to your ad data.
Returns and shipping cost analysis
Track return rates and shipping costs by product and category to pinpoint what is eroding your profit.
Bundle purchase ranking
Visualize which product combinations are most often bought together, and put the insight to work in cross-sell and bundle initiatives.
■ Comment from the CEO
"For EC and D2C companies, the divide between ad data and store data has been a long-standing challenge. With these Shopify and Shopline integrations, Cascade evolves beyond a simple ad optimization tool into a platform that supports the growth of the entire e-commerce business. Less time spent looking at data, more time spent thinking about strategy. To make that real, we will further strengthen our support for EC and D2C companies."
■ Company overview
Company name: Cascade Inc.
Representative: Kazuki Miyauchi
Headquarters: Amy Hall, 1-1-3 Shibuya, Shibuya-ku, Tokyo, Japan
Founded: February 2025
Business: Development and operation of Cascade / contract AI development and marketing consulting services
URL: https://cascaded.ai
