Cascade Inc. (Headquarters: Shibuya, Tokyo, Japan; CEO: Kazuki Miyauchi) has been selected for the "NVIDIA Inception Program," the startup support program run by NVIDIA, the global leader in GPUs and AI. NVIDIA is the technology company driving the AI era with advanced computing technologies, beginning with the GPU. Taking this selection as a starting point, we will further accelerate our AI development and drive both the advancement of our ad management AI agent "Cascade" and our global business growth.
About the "NVIDIA Inception Program"
The "NVIDIA Inception Program" is NVIDIA's global growth support program for startups around the world that are transforming industries with innovative technology. Member companies gain access to a wide range of resources that support business growth and expansion, including preferential use of NVIDIA's advanced hardware and software, cloud credits, the latest SDKs and developer tools, technical support and training from experts, co-marketing opportunities, and connections to investors through NVIDIA's venture capital network.
Background to the selection
Cascade Inc. is a marketing SaaS startup that develops and provides the ad management AI agent "Cascade" under the vision of the "democratization of marketing." "Cascade" works across major ad platforms including Google, Meta, and TikTok, providing consistent, end-to-end support on a single platform for budget and keyword optimization, generation of ad image and video creative, automated ad reporting, e-commerce analytics, and ad publishing by an AI agent.
These capabilities are powered by advanced AI technologies, including generative AI and optimization algorithms. With this selection, we will further strengthen the foundation of our AI development and operations, and accelerate both product performance improvements and the pace at which we ship new features.
Looking ahead
Using the technical resources and networks available through the "NVIDIA Inception Program," we will push forward with advancing the capabilities of our ad management AI agent "Cascade." In particular, we will accelerate research and development in generative AI for ad creative and in the optimization engine that maximizes advertising results, working toward a world where startups, SMBs, and in-house marketing teams without specialist staff can achieve professional-quality ad management. Alongside this, we will accelerate our global business expansion.
