# Cascade

> Cascade is an AI powered advertising operations platform and agent that connects to ad channels and analytics tools to analyze results, surface issues, and recommend or automate budget changes.

Important notes:
- This site is operated by Cascade Inc, a Japan based startup.
- The product focuses on paid digital advertising and web analytics for in house marketers and agencies, not general SEO tooling.
- English content lives under the `/en/` path. Japanese content uses the root path without `/en/`.

## Product and company

- [Home (English)](https://cascaded.ai/en/): Overview of Cascade and its value proposition in English.
- [Home (Japanese)](https://cascaded.ai/): Overview of Cascade in Japanese.
- [About Cascade](https://cascaded.ai/en/about): Company background, mission, and positioning.
- [Contact](https://cascaded.ai/en/contact): Contact form for product demos, consulting, and partnerships.
- [Resource request](https://cascaded.ai/en/form): Form to request product materials and slide decks.

## Product education and use cases in English

- [Cascade Magazine index](https://cascaded.ai/en/blog): English articles on digital advertising, web analytics, and marketing strategy.
- [Twitter ads guide](https://cascaded.ai/en/blog/twitterad): How to start and optimize Twitter ads campaigns.
- [4C and 4P marketing](https://cascaded.ai/en/blog/4c): Comparison of 4C and 4P marketing and when to use each.
- [Meta ads guide](https://cascaded.ai/en/blog/meta-ad): Practical strategies for running and scaling Meta ads.
- [Display advertising guide](https://cascaded.ai/en/blog/display-ad): Fundamentals of display ad formats, targeting, and optimization.
- [GA4 five key points](https://cascaded.ai/en/blog/ga4-5points): Core GA4 concepts marketers must understand.
- [GA4 configuration tips](https://cascaded.ai/en/blog/google-analytics): Important GA4 settings to keep data reliable.
- [Yahoo versus Google ads](https://cascaded.ai/en/blog/yahooad): How to use each platform effectively in the Japanese market.
- [Google Search Console guide](https://cascaded.ai/en/blog/google-search-console): How to use Search Console to improve SEO and content.
- [Search listing ads](https://cascaded.ai/en/blog/listing-ad): Structure, keyword strategy, and bidding for listing ads.
- [Twenty digital marketing tools](https://cascaded.ai/en/blog/digitalmarketingtool20): Tools that streamline daily marketing work.
- [LINE ads starter guide](https://cascaded.ai/en/blog/line-starter): How to start LINE ads and avoid common pitfalls.
- [ROAS optimization](https://cascaded.ai/en/blog/roas): Why ROAS can be a trap and how to protect profit.
- [Performance Max campaigns](https://cascaded.ai/en/blog/p-max): Setup, structure, and tips for Performance Max.
- [Web analytics strategy](https://cascaded.ai/en/blog/webanalysis): Modern web analytics in the AI era.
- [Digital marketing strategy](https://cascaded.ai/en/blog/digital-marketing-strategy): Roadmap from planning to ROI.
- [LINE ads scaling](https://cascaded.ai/en/blog/line): Tips to lower CPA on LINE Ads.
- [Ad agency selection](https://cascaded.ai/en/blog/ad-agency): Criteria for choosing and managing ad agencies.
- [B2B listing agencies](https://cascaded.ai/en/blog/btob-agency): How to select agencies for B2B advertising.
- [Keyword Planner guide](https://cascaded.ai/en/blog/keyword-planner): Using Keyword Planner without being misled by volume.
- [GA4 use cases](https://cascaded.ai/en/blog/ga4): Real world GA4 use cases for data driven marketing.
- [Funnel analysis](https://cascaded.ai/en/blog/funnel-analysis): How to run funnel analysis and fix bottlenecks.
- [Ad analysis tools](https://cascaded.ai/en/blog/adanalysis-tool): Types of ad analysis tools and how to choose.
- [Branding for SMEs](https://cascaded.ai/en/blog/branding): Branding strategies for small and medium businesses.
- [Apple Search Ads](https://cascaded.ai/en/blog/apple-searchads): Tactics to improve Apple Search Ads performance.
- [TikTok ads](https://cascaded.ai/en/blog/tiktok-ad): TikTok ad strategy, creatives, and targeting.

## Product education and use cases in Japanese

- [Cascade Magazine index Japanese](https://cascaded.ai/blog): Japanese language articles on digital ads and analytics.
- [PDCA in marketing](https://cascaded.ai/blog/pdca): Why PDCA fails and how to run it effectively in marketing.
- [LINE ads starter guide Japanese](https://cascaded.ai/blog/line-starter): How to start and improve LINE ads.
- [GA4 configuration Japanese](https://cascaded.ai/blog/google-analytics): GA4 settings for accurate data.
- [TikTok ads Japanese](https://cascaded.ai/blog/tiktok-ad): TikTok ad basics and best practices.
- [Keyword Planner Japanese](https://cascaded.ai/blog/keyword-planner): Practical ways to use Keyword Planner in Japanese.

## Policies and legal

- [Privacy policy Japanese](https://cascaded.ai/privacy-policy): Privacy policy for Cascade services.
- [Terms of use Japanese](https://cascaded.ai/terms): Terms and conditions for using Cascade.

## Optional

- [Cascade on LinkedIn](https://www.linkedin.com/company/cascaded-ai): Company updates and hiring.
- [Cascade on X](https://x.com/cascaded_jp): Short updates and announcements.